Branding, or Recognizing our Distinctiveness…

January 8, 2007

I’ve been thinking about all the great things at Southminster that have come out of 2006, partially because our Annual Meeting is coming up. The list is too great to go through, but highlights have to include some wonderful mission work (such as our Heifer International focus, with the youth visiting the Heifer Ranch this summer, and our Habitat project), some great fellowship opportunities, lots of new members. I’ve experienced the wonderful community spirit and grace that Brook and I felt from day one anew upon the birth of our girls in August. And of course we embarked on successful a Capital Campaign to fund an exciting remodeling project for our worship spaces.

We’re a cool community. We do lots of wonderful things. We share great experiences. We have a vibrant faith.

Here’s the logo that came out of the capital campaign and which was used on much of our promotional literature related to that drive. I like it. A lot. It draws upon the beautiful cross in our sanctuary (which you can see above in the Roemination’s header logo). Its wavy lines and non-linear curves suggest movement, motion, activity: not bad for a place that listens for what the holy spirit is doing in its midst.

So I wonder whether we as a church might want to start using it as part of our regular correspondence and publications. That cross is a distinctive part of our building, of our common worship space, and in that small sense, of who we are as a community of faith. Might be nice…

Posted in General